CLIENT StableTable
WORK AREAS Marketing Strategy and Execution, Graphic Design, Copy Writing, Content Design
SOFTWARE Adobe Creative Suite, Meta Business Manager, Canva, WIX, Google Ads, Google Analytics
How do you make a unique B2B product feel relevant, engaging, and easy to understand across different digital channels? At StableTable®, I developed content and visual communication for social media, newsletters, web, and direct marketing, connecting product storytelling with the people and businesses behind it.
StableTable's audience was anything but one-dimensional. Our communication had to speak to restaurant and hotel owners, designers and architects, resellers, collaboration partners, and potential customers, each with different interests and reasons for engaging with the brand.
My work combined content writing, photo editing, digital advertising, e-mail marketing, graphic design, as well as SEO and AI-search optimisation. The goal was always to communicate the product's functionality while keeping the visual expression consistent with the brand.
Instagram
The Instagram grid was designed to show StableTable® tables in real-life settings and demonstrate just how versatile the products are. Alongside lifestyle imagery from restaurants, hotels, and other end-client venues, I created content around specific product features, upcoming trade shows, new launches, and seasonal highlights.
The content also included larger launches, such as the 2026 print catalogue and a completely new product range.
This mix allowed the channel to move between inspiration, product education, news, and behind-the-scenes moments while keeping the brand visually recognisable.
Linkedin
On LinkedIn, the focus was more strongly connected to StableTable's B2B network. Content ranged from trade show announcements and workshop updates to insights from events and examples of the brand's presence across different markets and platforms.
I also developed a recurring concept called “Meet the Table”, introducing one table model at a time through its individual characteristics and unique functions, and ending each post with an engaging question. The format gave the product range a more approachable voice and helped increase engagement and create more business connections on the platform.
A carousel-post as part of the "Meet the Table"-series for the product StableTable® Rise™
Newsletters
I created a monthly newsletter in Mailchimp, including content writing, content creation and photo editing. The design followed the latest visual update on the StableTable® website, creating a stronger connection between the digital channels.
The newsletter content included client projects, upcoming trade shows, product launches, and seasonal sales arguments.
Beyond social media and newsletters, my digital marketing work included writing articles for external newsletters, creating B2B direct mail and marketing packages, and designing seasonal email banners.
Across all of these formats, I enjoyed finding different ways to make a technical product understandable, relevant, and visually engaging without losing what makes the brand distinctive.
