CLIENT Safedriving (2023)
WORK AREAS Web design, UX/UI, Editorial design
SOFTWARE Figma, Adobe Illustrator, Adobe Photoshop
Rebranding a top player in Sweden’s car safety industry, I was able to be part of the design process from the beginning on, collaborating with both external developers and coworkers.
I participated in workshops with the client to understand the core values of their brand, engaging in design, sketching, and brainstorming sessions. Our art director then translated these values into a fresh brand identity. I then compiled the new graphic profile into a comprehensive brand book and designed Safedrivings’ new homepage. This project entrusted me with both digital and print production responsibilities.
The brand book cover with SafeDriving's new distinct logo pattern.
A bold and structured design for the table of content.
The white space adds a self-confident character to the structure.
Working with a client in the car safety industry, a new field for me, was an exciting adventure as a junior designer. It provided me with the opportunity to embrace diversity and empathy while exploring uncharted territory. This journey not only expanded my skills in web design but also fostered valuable collaborations with external web developers.
