CLIENT Medieinstitutet Malmö (2022)
WORK AREAS Graphic design, illustration, visual identity, copywriting, marketing strategy
SOFTWARE Figma, Adobe Illustrator, Adobe Indesign, Adobe Photoshop
TEAM MEMBERS Jenny Månsson
For this brief, two designers, each with unique conceptual ideas, were paired together for a competitive collaboration, creating visuals, product design, and marketing strategy.
The team project, between Jenny Månsson and me, involved crafting a collaboration between two existing brands: Karma, a food app dedicated to reducing food waste, and AB Småland, a Malmö-based lifestyle boutique known for sustainability. We developed a visual identity and marketing strategy for a two-day festival focused on repurposing workshops, aligning with both brands’ sustainability values.
The visual identity of our collaborative project features vibrant and warm colors, hand-drawn illustrations, and bold colored shapes. This is aimed to appeal to modern urban consumers and infuse playfulness into the world of sustainability.
The centerpiece of the design work is the mobile platform for the festival: a dynamic page that is accessible both before and during the festival, housing event information, workshop details and subscription options.
The marketing strategy adopts a guerrilla approach with posters and stickers strategically placed around town, emphasizing the activism angle. Recognizing the environmental impact of digital advertising, we opted for primarily analogue marketing materials, supplemented by QR codes on posters for accessing the mobile platform of the festival.
My role in this collaboration primarily involved copywriting and crafting the user experience (UX) and user interface (UI) for key screens such as the timeline and subscription screens. Whereas Jenny Månsson was mainly responsible for the illustrations and poster compositions. Together we created the visual identity, marketing and design strategy along with marketing assets.
