CLIENT Sundays Coffee, Göttingen (2022)
WORK AREAS Packaging design, Print design, B2B
SOFTWARE Adobe Illustrator, Adobe Photoshop, Adobe Indesign
These three designs were the first draft presented to the customer. The final product became a mix of all.
Setting the tone for a specialty coffee shop with a modern vision while deep diving into the art of print design.
The brief was calling for a very modern and clear package design for Sunday’s coffee pouches, only using the colors black and white. Tasked with crafting a sleek, monochromatic package design, I very much enjoyed the challenge of harmonizing the client’s logo with a modern font selection. I also introduced icons depicting various brewing methods, adding a warm, human element to the otherwise minimalist aesthetic.
Designing the package for print and ensuring its accuracy was a welcomed challenge, especially when dealing with tricky elements like white graphics on transparent backgrounds. As a junior designer, overcoming these hurdles was a significant learning experience for me. This case marked one of the first milestones in my career, allowing me to refine my problem-solving skills and attention to detail. Freelancing across various design roles, I ensured smooth communication between the client and the printery, bringing our vision to life.
